Features Nano Hydroxyapatite (n-HA) – the same ingredient that naturally makes up 97% of your teeth material. We eliminated the fluoride and replaced with this biocompatible ingredient to remineralize your enamel, reduce teeth sensitivity and naturally whiten. Safe & Gentle Whitening – micro polishing agents gently remove surface stains to safely whiten without causing the sensitivity normally found with peroxide or other bleaching agents. RDA (abrasive rating) of 101 to effectively remove plaque and surface stains while being enamel safe for daily brushing. Safe range per ADA (American Dental Association). Bioactive Sensitive Relief – most sensitive toothpastes uses Potassium Nitrate (nerve numbing drug) to temporarily numb the tooth nerves. We use Hydroxyapatite (n-HA) to reduce sensitivity by remineralizing the enamel and passageways (tubules) to the nerves. Clean & Safe Ingredients – Davids uses only premium ingredients derived from plants and the earth, with no animal by-products (vegan). Fluoride Free, Sulfate Free (no SLS), EWG VERIFIED. No Artificial Flavors, Colors, or Preservatives. Birch xylitol used to improve oral health. Healthy Mouth – formulated to restore a healthy PH balance and support your mouth’s natural oral microbiome. Plaque is the main enemy of teeth and Davids is designed to aggressively stop plaque from forming and reduce existing plaque buildup, while leaving your mouth feeling minty fresh and exceptionally clean. Healthy mouth for a healthy you.