Fluoride-Free Toothpaste: Davids replaces fluoride and other common toothpaste chemicals with high-performing ingredients to effectively reduce plaque, naturally whiten, and freshen breath. Enhanced Whitening: Bamboo charcoal powder gently removes surface stains to safely whiten without causing the sensitivity normally found with peroxide or other bleaching agents. RDA of 111 to effectively remove plaque and surface stains while being enamel safe for daily brushing. Safe range for your enamel per ADA (American Dental Association). Enjoy the smooth, non-gritty texture. Improve Oral Health: Formulated to restore a healthy PH balance and support your mouth’s natural oral microbiome. Davids is designed to aggressively stop plaque from forming and reduce existing plaque buildup, while leaving your mouth feeling minty fresh and exceptionally clean. Clean Ingredients: Our toothpastes are naturally derived and sourced from plants and the earth, with no animal by-products (vegan). Sulfate Free (no SLS), EWG Verified. No Artificial Flavors, Colors, or Preservatives. Sustainably Focused: Davids ditched the plastic for a recyclable metal tube, which is better for the planet and looks better on your counter. A metal tube squeezer is included to roll the tube and squeeze out all the toothpaste.