MADE WITH ORGANIC and FAIR TRADE INGREDIENTS: Dr. Bronner’s All-One Toothpaste is made with 70% organic ingredients—our low-foaming formula helps whiten teeth, reduce plaque and freshen breath. NO SYNTHETIC FOAMING AGENTS: No Sodium Lauryl Sulfate, Sodium Lauroyl Sarcosinate, Ammonium Lauryl Sulfate, Sodium Methyl Cocoyl Taurate—none! No artificial colors, flavors, preservatives, or sweeteners. Fluoride- and cruelty-free! A SIMPLE FORMULA: Hydrated Silica and Calcium Carbonate act as natural, gentle abrasives; Baking Soda and Potassium Cocoate (made with Organic Coconut Oil) are superb natural cleansers; Organic Essential Oils provide refreshing flavor. It’s that simple! WHY FLUORIDE-FREE TOOTHPASTE: Research shows Americans are receiving more than enough fluoride through water fluoridation. Dr. Bronner’s provides an effective fluoride-free toothpaste for consumers who are wishing to reduce fluoride intake OUR TOOTHPASTE IS CRUELTY-FREE and NEVER TESTED ON ANIMALS: Dr. Bronner’s products and ingredients are never tested on animals so they qualify for the Leaping Bunny logo. Finally, a toothpaste that matches your values!