THE ORIGINAL TOOTHPASTE: In 1850, Dr. Sheffield created a new tooth cleaning product called toothpaste, replacing the common tooth powders. Today, we continue his legacy by providing you a certified natural, great tasting toothpaste you can enjoy! KNOWN FOR GREAT TASTE: We ensure our toothpaste leaves a great taste while avoiding any harmful substances or preservatives. Time tested recipes with REAL flavor! CINNAMON: Our Cinnamon toothpaste is jam-packed with long-lasting flavor and freshness you need throughout the day. NEW ALUMINUM TUBE: Made from the most recycled material on the planet. Sealed for freshness. Use cap to break seal. CERTIFIED NATURAL TOOTHPASTE: Our toothpaste is Certified Natural by the Natural Products Association (NPA).