THE ONLY 100% FROM PLANTS SHAMPOO & CONDITIONER ON THE MARKET – All plant-derived or plant-based products on the market contain synthetic or artificial ingredients. We are THE ONLY 100% FROM PLANTS haircare brand on the market. Our sulfate free vegan shampoo and conditioner is also betaine free (used to replace sulfates that usually causes scalp itchiness and irritation, and is 250% cheaper than ingredients we use) and contains apple cider vinegar, tea tree oil and other plant botanicals. REPAIRS HAIR WITHOUT SILICONES FOR GLOSS & SHINE – Obtain the gloss and shine like a salon purchased shampoo and conditioner but without using any silicones or other nasty toxins and chemicals on your body. The powerful duo of shea butter and jojoba oil work together to leave your hair refreshed, renewed and ready for styling. We use super effective and gentle botanicals such as pea protein extract to repair damage and restore your hair to it’s natural health. NO B.S. FORMULATION THAT BANS 1400+ INGREDIENTS – No Sulfates, No Betaines, No Parabens, No PEGS, No Silicones, No Phthalates, No Glycols, No synthetic fragrances, No dyes, No colors, No additives, and the list goes on. We do not use any synthetic or artificial ingredients. 100% CRUELTY FREE, VEGAN and GLUTEN FREE – We believe only 100% FROM PLANTS = VEGAN. This vegan organic shampoo and conditioner is an all-around win for your hair, the planet and for our furry friends. We test on family and human friends only. 100% RECYCLED PLASTIC BOTTLES – Beauty industry is responsible for one third of the landfill in America. We create no virgin plastic and only use vegetable non-toxic ink to print and ship the product in 65% recycled cardboard boxes. Our products, including the bottles, are proudly made right here in the USA.