WHY OMEGA-3S – Research shows that the essential fatty acids EPA & DHA in fish oil support heart, brain, eye & immune health. Omega-3s may also help support a healthy mood. DOCTOR-RECOMMENDED FORMULA – Nordic Naturals Ultimate Omega features high concentration omega-3 fish oil in soft gels. This formula meets the daily recommended dose suggested by the American Heart Association to support a healthy heart. BETTER ABSORPTION, BETTER TASTE, NO FISHY BURPS – All of our omega-3 fish oil concentrates are in the triglyceride molecular form (the form naturally found in fish) for optimal absorption. Ultimate Omega has a great lemon taste. PURITY GUARANTEED – Every batch of Nordic Naturals fish oil is crafted from fresh, wild-caught, omega-rich fish. We are committed to using only non-GMO, gluten- & dairy-free ingredients with no artificial colors, flavors, or preservatives. ETHICAL INNOVATION – Nordic Naturals has always been at the forefront of sustainable & ethical practices in the natural products industry. Through science & innovation, we are committed to delivering safe, effective nutrients for optimal wellness.