PFAS-FREE, EXTRA SOFT BRISTLES: The toothbrush bristles are made from soft nylon that gently massage the gum line and delivers a soft, yet effective brush while the tapered bristles help reach between teeth. DURABLE AND PLANT-BASED: The Moso bamboo handle is 100% bamboo and a strong alternative to plastic toothbrushes. DENTIST APPROVED: Dentists recommend only using our soft bristles toothbrushes because their wave-shaped design provides exceptional cleaning performance along the gum-line and in between the teeth. POSITIVE AFFIRMATIONS: Get inspired every time when you brush with positive affirmations and “Brush Smile Repeat” etched into the Moso bamboo toothbrush handle. About PLUS ULTRA: We are rooted in sustainability, inclusivity, eco-conscious production, and philanthropy because elevated, clean, and high-quality products keep our planet clean and makes us smile.