Life is complicated. Laundry shouldn’t be. With Seventh Generation’s new Easy Dose Ultra Concentrated Laundry Detergent, you get the right amount of liquid-every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all your need! Our compact 23oz bottle gives you the same 66-load convenience you expect, but uses 60% less plastic, 50% less water, and is 75% lighter than our 100 fl oz bottle. A USDA Certified Bio based Product 99% made with an advanced-enzyme formula that fights tough stains, it’s a great choice for your busy family. Easy to use, easy to store, and easy to love-our Ultra Concentrated Laundry Detergent is about to change the way you think about clean.

Our Easy Dose Auto Dosing Technology measures the right amount-every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need. Ultra-concentrated, ultra-convenient laundry detergent: 66 loads in a compact 23oz bottle that’s easy to store, and easy to feel good about. Small dose, big clean: 60% less plastic, 50% less water, and 75% lighter than our 100 fl oz bottle. Our advanced-enzyme formula fights even the most stubborn stains. Made with 0% dyes, fragrances, or artificial brighteners. Free & Clear washing detergent that’s hypoallergenic and made for sensitive skin.