Tide purclean Honey Lavender is the first and only plant-based liquid laundry detergent with the trusted cleaning power of Tide. Manufactured at a site that uses 100% renewable wind power electricity and sends zero manufacturing waste to landfill, this eco-friendly detergent offers a simple way to integrate more sustainable choices into your everyday laundry routine without compromising on cleaning performance. Tide purclean delivers outstanding stain removal, even in energy-saving cold water and quick wash cycle. Additionally, it comes free of dyes, chlorine and phosphates, and is formulated so as to replace most of the non-renewable active ingredients with their plant-based alternatives. Plus, it has a light Honey Lavender fragrance to keep your clothes smelling fresh and clean. Finally, Plant-Based Power that Cleans Like Tide.* EPA/Safer Choice recognition does not constitute endorsement of this product. The Safer Choice label signifies that the formula for this product, as Tide has represented it to the EPA, contains ingredients with more positive health and environmental characteristics than conventional products. EPA/Safer Choice relies solely on Tide, its integrity and good faith, for information on the composition, ingredients, and attributes of this product. EPA/Safer Choice has not independently identified, i.e., via chemical analysis, the ingredients in the product formula, nor evaluated any of Tide’s non-ingredient claims. EPA/Safer Choice provides its evaluation only as to the environmental and human health characteristics of the product, based on currently available information and scientific understanding.

1st plant-based detergent with the cleaning power of Tide (75% plant-based) EPA Safer Choice certified* Formula made with 100% renewable wind power electricity* at a zero manufacturing waste to landfill site.*The same facility also uses steam power; electricity represents approximately 50% of total energy used Free of dyes, chlorine, phosphates or optical brighteners Suitable for both High Efficiency (HE) and regular washers USDA Certified Tide liquid laundry detergent With a pleasant honey lavender scent